Interested in pay-per-click ad campaigns, but nervous about taking the plunge?

Interested in pay-per-click ad campaigns, but nervous about taking the plunge? This article will give you a good overview of what's involved. It will lay out the benefits and introduce you to the top companies with which you can do PPC marketing. You will also learn what you need to know to make the most of your campaign.

PPC Overview

Pay per click marketing, with an estimated turnover of $1.1 billion per year and growing at 13 percent per quarter despite the economic downturn, has become vertically integrated into the Internet marketing arena.

Emerging from the banner ads and click through rankings of the early 2000s, pay per click saw initial innovation when Google introduced AdWords Select in early 2002. Google now controls about 50 percent of the PPC market share, followed by Yahoo at 25 percent. AdWords shows the selected ad near relevant search results, as well as on content and search sites within the Google Network.

Pay per click is an Internet-based advertising model used on search engines, content websites and advertising networks where advertising clients pay only when a consumer clicks though the ad to visit that client's website.

Typically the PPC ad is based on keywords to reach a designated target market. When the consumer enters a keyword or phrase into the search that matches the client's keyword list, the ad is displayed. The ads appear adjacent to or above the natural search engine results.

The largest PPC providers currently are Google AdWords, Yahoo! Search Marketing and Microsoft Ad Center. The minimum cost per click (CPC) varies based upon competition for the keywords and the search engine's standards.

Next: PPC Pricing Models >>

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Simple tip to increase your adsense revenue

Google Adsense program is a fast and simple way for publishers to monetize their web site traffic.

Surely the amount of profits depends on how much the advertisers are willing to pay in this niche. But even within the same niche you can do special steps to make more money with Google AdSense program.

Better focus on one topic per page.

By doing this you help Google to define the topic of this page and choose the ads of better relevancy. The better relevancy, the more clicks you are likely to get.

Use white space around your ad.

Perhaps, this is more of an issue of the psychology of the eye work, but by doing that you make your ad stand out from the rest of your page and visitors spot the ads better.

Play with the colors.

No big science, but you can try 2 approaches: either make ads look like the rest of the site or make them stand out of the site visual color scheme. You will see what works better with your visitors.

Test ad placement.

Today Google AdSense has a truly great feature of channeling each ad separately. Channeling provides separate reporting on each unit, which gives you a tremendous chance to see what ad on what page and in what part of the page is giving you more money.

That is why - test, test and test. Vertical and horizontal, large and small, fading colors and colors that stand out of the line.

Very soon you will come up to the ads placement that is ideal in terms of making more money with Google AdSense program.

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