Interested in pay-per-click ad campaigns, but nervous about taking the plunge? This article will give you a good overview of what's involved. It will lay out the benefits and introduce you to the top companies with which you can do PPC marketing. You will also learn what you need to know to make the most of your campaign.PPC OverviewPay per click marketing, with an estimated turnover of $1.1 billion per year and growing at 13 percent per quarter despite the economic downturn, has become vertically integrated into the Internet marketing arena.Emerging from the banner ads and click through rankings of the early 2000s, pay per click saw initial innovation when Google introduced AdWords Select in early 2002. Google now controls about 50 percent of the PPC market share, followed by Yahoo at 25...
Friday, February 13, 2009
Simple tip to increase your adsense revenue
Google Adsense program is a fast and simple way for publishers to monetize their web site traffic.Surely the amount of profits depends on how much the advertisers are willing to pay in this niche. But even within the same niche you can do special steps to make more money with Google AdSense program.Better focus on one topic per page.By doing this you help Google to define the topic of this page and choose the ads of better relevancy. The better relevancy, the more clicks you are likely to get.Use white space around your ad.Perhaps, this is more of an issue of the psychology of the eye work, but by doing that you make your ad stand out from the rest of your page and visitors spot the ads better.Play with the colors.No big science, but you can try 2 approaches: either make ads look like the...
